Media Convergence

                                              MEDIA CONVERGENCE

What is media convergence?

The phenomena known as "media convergence" refers to the relationship between media content, computer networks, and information and communications technology. It is a direct result of the digitalization of media material and the widespread use of the Internet, bringing together the "three C's": computation, communication, and content. The emergence of completely new types of material is made possible by media convergence, which also changes long-standing businesses, services, and labor arrangements. It breaks down long-standing "silos" in the media industry and content.

                                WHY IS MEDIA CONVERGENCE IMPORTANT?

Media Convergence is important because it combines content, computer networks, and communication technologies, instantly changing a number of long-standing businesses, services, and work procedures. New types of content are also created as a result of this process.
Citing long-standing media industries, content "silos," and the tendency to detach material from specific devices, all of which pose significant obstacles to regulation and public policy.
expands the methods for content sales to customers.
enhances client loyalty, particularly in a fragmented market, and the growth of file sharing puts the conventional power disparity between producers and consumers in jeopardy.
may improve journalism, boost media legitimacy, and enrich media content.

                                WHAT IS THE EFFECT OF THE MEDIA CONVERGENCE?

Media convergence, which also changes long-standing businesses, services, and labor practices1. It breaks down long-standing "silos" in the media sector and detaches content from specific devices more and more, which poses significant obstacles for regulation and public policy1. There are numerous benefits to media convergence, including two:
Accessibility to quality content and news
a tool that lets you regularly look up target demographics and create content for them
Viewers are makers as well.
A shift in how individuals think about consuming media.https://www.bing.com/videos/riverview/relatedvideo?&q=impact+of+media+convergence&&mid=97E649CC9A805679FF1697E649CC9A805679FF16&&FORM=VRDGAR

                                                MEDIA CONVERGENCE MODELS

The ultimate manifestation of technology convergence would be the fictitious "black box," a single device that governed all aspects of media.

Economic convergence is the state in which a single business owns holdings in several media.
Multimedia multitasking, or the "natural" result of a diverse media environment, is known as organic convergence.
Cultural convergence is the process by which stories are shared across many media platforms and readers/viewers are able to respond to, change, or otherwise engage with culture. See more on https://www.bing.com/videos/riverview/relatedvideo?q=3+types+of+media+convergence&&view=riverview&mmscn=mtsc&mid=C84BF102C346EADF9076C84BF102C346EADF9076&&aps=0&FORM=VMSOVR

PAID MEDIA 

The purchase of ad inventory on a media channel or publisher website in order to disseminate your brand message and connect with your target audience is known as paid media. It's a type of online advertising where brands use sponsored content to market their goods and services.

EARNED MEDIA

Earned media refers to the exposure or recognition that a company garners without having to pay for it, coming from external sources like media channels, clients, or influencers. This type of media can arise naturally from significant actions taken by the company or from its own content. It can manifest across different mediums, including online, print, broadcast, and social media. The scope of earned media can vary widely, from substantial coverage like a news feature to a brief reference like a social media post. 

OWNED MEDIA

Owned media encompasses all digital assets that are owned and operated by a brand, including but not limited to blogs, websites, and social media platforms. Leveraging owned media allows organizations to have full control over their messaging and enables direct engagement with their target audience. This type of media serves as the cornerstone for a brand's paid and earned media strategies. The greater the number of owned media channels a company possesses, the broader their online presence becomes, leading to increased opportunities to engage with customers and attract followers.